Tuesday, June 12, 2007

PayPerPost -- Show me the money!

Well, what a pleasant surprise to go to the blog over at PayPerPost today. They're having a tre-cool promotion on right now that started at noon today and runs for a week. It's called "Lucky 7s", and there's great opportunity to make some nice moo-lah! Like for instance, they're going to pay me $10.77 for this blog post you're reading right now, and truth be told, I'd let you know about this for free anyway, because it's so darned exciting! Their blog says some opportunities will pay as much as $700!! That sure would come in handy for vacation time, not to mention to help cover costs of my re-decorating job that keeps mushrooming on me!

Now if your head is still in the sand about paid to blog companies such as PayPerPost, how it works is that bloggers, like you and me sign up our blogs with these companies. Businesses looking for people to advertise on blogs about their website, business, or products pay the company (PayPerPost), who it turn puts out these opportunities for us bloggers to post about, which in turn we get paid a portion of those advertising dollars that were paid to PayPerPost.

So now you must be thinking the advertising fees for the merchants must be phenomenal if the blogger is going to be paid $700 to write a post. Not true at all. This is a promotion, the Lucky 7's, and it's to celebrate the $7 million dollars in funding PayPerPost received from their investors this morning. All the money from the Lucky 7's promotion is being paid to us bloggers by PayPerPost themselves. Thanks PayPerPost!!

Here's a copy of the press release that came out this morning about the funding...

The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company's Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.
So if you're not already getting paid to post from PayPerPost, I strongly suggest you jump on the wagon now, and fill out that blogger sign up form I have there for you. There is definitely money to be made from blogging, so what are you waiting for?!


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